What a website for a gas engineer or tradesperson needs
When most of a business’s work starts with a phone call, as it does for Heatsource Domestic Gas Services, the website’s job is to get one. This is what I would put on a trades website, drawn from the site I built for Heatsource, a gas and heating engineer in North Manchester.
Updated
Put the phone number everywhere
The number belongs at the top of the page and again further down, so it is never more than a glance away. On a mobile it should be a link that rings it when tapped. The Heatsource site does both.
One page can be enough
A small trades business does not need a large site. Heatsource’s is one page, with a menu that jumps to each part: about, services, reviews, a gallery of work, and contact.
Set out each service on its own
Someone looking for one particular job should be able to see that you do it. Heatsource lists its services one by one in their own section, from central heating installation to landlord certificates, with finance options alongside.
Show your reviews and your work
A homeowner letting someone into their house wants to know what other customers thought and what the work looked like. Heatsource links to its Google reviews and shows a gallery of its work.
Cover the paperwork
Privacy and complaints pages tell a customer how their details are handled and what to do if something goes wrong. Heatsource has both.
Tell search engines where you work
Structured data describing the business, its services and the area it covers lets a search engine match the site to searches from that area. The Heatsource site has it.
Where to start
If the site does only one thing well, make it the phone number. Someone with a broken boiler wants to ring a person, not read about the business, so the number should be the first thing they see and the easiest thing to press. The services, reviews and gallery are there for the customer who wants to check first.